Cruelty free makeup has been on trend lately, but what does that really mean?

I am pretty makeup obsessed and while I will use products that are not cruelty free, I try to be as kind in my beauty practices as I can. The behind the scenes practices of many makeup brands make me cringe. I recently learned that there are so many chemicals in even high-end brands that may be bad for my health and the environment. It made me think twice about what I am putting on my body and I started the search for products that are pretty and safe. When BeautyCounter sent me some of their new makeup products I was definitely intrigued.

Not only are all BeautyCounter products cruelty free, but they are also safe from ingredients that are bad for your health. These ingredients, many of which are banned in Europe but not in the US, are basically poisons we are constantly putting on our bodies and allowing to soak into our skin. BeautyCounter has found a way to make beautiful, high quality products that are safe for your body and for the environment.

BeautyCounter cruelty free makeup

BeautyCounter sent me a beautiful makeup bag stuffed full of products:

BeautyCounter cruelty free makeup

Dew Skin Tinted Moisturizer is the base of your dreams. Not only does it contain SPF 20, it also gives your skin a glow. But not that glow that you get by layering on a ton of highlighter-its a glow from within. I loved using this as a primer and layering foundation over it for a fuller finish, but you can definitely use this product on its own for a natural, moisturizing glow.

BeautyCounter cruelty free makeup

This “your skin but better” foundation was put to the test against the Miami heat, and it did not disappoint. It is slightly more yellow-toned, but blends beautifully into skin for a natural finish. The Tint Skin Foundation is so creamy and light weight, even when you layer it over primers or pack it on for a fuller finish.

BeautyCounter cruelty free makeup

When I first saw the Touchup Skin Concealer Pen I thought it was a YSL Touche Eclat–to pen looks pretty much identical. This concealer is a creamy to gel-like texture. While not super full coverage it helps to brighten up your overall look and blends seamlessly.

BeautyCounter cruelty free makeup

I normally don’t love cream blushers because they’re extra: extra hard, extra pigmented, extra melty. For those reasons I usually stay away and opt for powders. But the Color Pinch Cream Blusher is so beautiful! It goes on super creamy and blends effortlessly into skin, then doesn’t move. The color I tried is Caramel, which is a gorgeous rose gold shade that looks beautiful on any skin tone.

BeautyCounter cruelty free makeup

I really liked these palettes! Each one comes with 6 matte eyeshadow shades and 3 blush/bronzer/highlighter shades, as well as anti oxidants to help moisturize the delicate skin around your eyes. The Winter Dream Palette (on the left) includes cool-tone shades that help create gorgeous smoky looks. (Pro tip: use the navy eyeshadow as a liner). The Winter Warmth Palette is  go-to palette. It has everything you need to create every-day looks that you can bump up into night-on-the-town looks. Both palettes are currently sold out, but check back often for when they will be restocked.

BeautyCounter cruelty free makeup

This Mattifying Powder is a holy grail item for me! It is so super finely milled and goes on smooth. It sets makeup perfectly without clumping around dry spots and leaves your face feeling so smooth. This powder does not give you that strange white tint you sometimes get from loose powders (y’all  know what I’m talking about) so your photos come out flawless.

BeautyCounter cruelty free makeup

First of all, how pretty is this lipstick!? I love the gold detailing, which looks like something a silent-era movie start would have carried in her purse. The Sheer Lipstick (here in the color Twig) gives you a “your lips but better” look if you put on one layer, but layer up for a pretty, nudie-pink that you can take from day to night.
BeautyCounter cruelty free makeup

And last but not least, the Lip Gloss. It is moisturizing and doesn’t feel sticky. Sheer enough to wear on its own or to layer over any lipstick color. Even though its not sticky this lip gloss will last through your first cup of coffee, and give you shiny, moisturized, kissable lips all day.

I really enjoyed these products and recommend them 100%. While they are not drugstore priced, they are worth the investment.

Have you tried BeautyCounter before? What cruelty free makeup products do you love?

This is a sponsored post. While the products were sent to me to review, all opinions are my own. Photos credit: Dynalab Creative